Welcome to Choom Pte Ltd ("we", "our", or "us"). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”) and, where applicable, the General Data Protection Regulation (“GDPR”) for users in the European Union.

By accessing or using our social media platform, you agree to the terms of this Privacy Policy.

We may update this Policy from time to time to ensure that our standards and practices remain relevant and comply with the applicable laws and guidelines.

1. Scope

This Privacy Policy applies to:

• Our website(s) and mobile application(s)
• All services and features provided via our platform
• Any other interactions (e.g., customer support, feedback forms) with you

It does not apply to third-party websites, services, or applications even if accessed via our platform.

2. Personal Data We Collect

We collect the following categories of personal data:

a. Data You Provide Directly

• Account Information: Name, username, email address, phone number, date of birth, password
• Profile Data: Profile picture, bio, location, interests, gender, links
• Content: Posts, messages, comments, images, videos, and other uploaded media
• Feedback and Support Queries

b. Data Collected Automatically

• Device & Log Data: IP address, browser type, operating system, device identifiers, access times
• Usage Data: Pages visited, interactions, time spent, features used
• Cookies and Tracking Technologies: For functionality, analytics, and advertising (see Section 9)

c. Third-Party Data

• If you link or log in using a third-party account (e.g., Google, Facebook), we may access your profile and contact information, subject to their privacy settings.

3. Purposes for Collecting Personal Data

We collect and use your personal data for the following purposes:

• To create and manage your account
• To provide, personalize, and improve our services
• To communicate with you (notifications, support, updates)
• To enable user interaction and content sharing
• To detect, prevent, and address security or technical issues
• To comply with legal obligations
• For analytics, research, and service development
• For marketing (only with your consent, where required)

4. Consent

We will obtain your consent before collecting, using, or disclosing your personal data, except where permitted or required by law. You may withdraw your consent at any time by contacting our Data Protection Officer (see Section 11). Withdrawal may affect our ability to provide certain services.

5. Disclosure of Personal Data

By applying this Policy, you consent to our collection, use and disclosure of your personal data for the purposes that a reasonable person would consider appropriate in the circumstances.

We may share your personal data with:

• Service Providers: Hosting, analytics, customer support, marketing partners
• Other Users: When you interact or share content publicly
• Third-Party Integrations: APIs or features you enable
• Authorities or Regulators: When required by law or to protect our rights or users
• Business Transfers: In the event of a merger, acquisition, or sale of assets

We will not sell your personal data to third parties.

6. Cross-Border Data Transfers

If your personal data is transferred outside Singapore, we will ensure that the receiving country provides a standard of protection comparable to the PDPA, or we will obtain your consent where required.

For users in the EU/EEA, we ensure appropriate safeguards under the GDPR, such as Standard Contractual Clauses (SCCs).

7. Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected, or as required by law. When data is no longer needed, it will be securely deleted or anonymized.

8. Data Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction, including:

• SSL encryption
• Access controls
• Regular security audits
• Data anonymization and encryption at rest where applicable

However, no system is completely secure. We encourage you to use strong passwords and take steps to protect your own data.

9. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Remembering your preferences
• Analyzing traffic and usage patterns
• Delivering relevant content and ads

You may disable cookies via your browser settings, but this may affect the functionality of our services.

10. Your Rights

Depending on your location, you may have the following rights:

Under Singapore PDPA:

• Right to access your personal data
• Right to correct your personal data
• Right to withdraw consent

Under GDPR (if applicable):

• Right to access, correct, delete, or restrict processing of your data
• Right to object to processing
• Right to data portability
• Right to lodge a complaint with a supervisory authority

To exercise these rights, please contact our Data Protection Officer.

11. Contacting Our Data Protection Officer (DPO)

If you have questions or wish to exercise your rights, please contact:

Data Protection Officer
Khoo Kok Lin
Choom Pte Ltd
101 Cecil Street #15-07, Singapore 069533
📧 Email: dpo@thefintra.com
📞 Phone: +65 8850 9225

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or prominent notices on our platform. Continued use of our services after such updates constitutes acceptance of the changes.

Please review this page regularly for the latest version.

13. Governing Law

This Privacy Policy is governed by the laws of Singapore. Any disputes will be subject to the exclusive jurisdiction of the courts of Singapore.

14. Language Versions

If this policy is translated into other languages and there is a conflict, the English version will prevail.

✅ By using our platform, you acknowledge that you have read and understood this Privacy Policy.