Article 1 (Purpose)

These Terms of Service (the "Terms") set forth the rights, obligations, and other necessary conditions between Choom Pte Ltd. (hereinafter referred to as the "Company") and individuals (hereinafter referred to as the "Member(s)") who agree to these Terms, complete the user registration process according to forms and procedures prescribed by the Company, and utilize the CHOOM online and offline services (hereinafter referred to collectively as the "Service") provided by the Company.

Article 2 (Definitions)

1. "Service" shall refer collectively to all services provided by the Company to Members, including, but not limited to, management of photos and videos captured at retail locations.
2. "Store" shall mean all directly operated CHOOM retail locations owned by the Company, as well as domestic and international franchise locations utilizing the CHOOM brand pursuant to contractual agreements with the Company (excluding certain specified locations). Unless otherwise explicitly exempted, this definition shall also encompass any future retail locations established and operated by the Company.
3. "Member" shall mean the proprietor of any domestic or international franchise location utilizing the CHOOM brand pursuant to a contractual agreement with the Company.
4. "Franchisee" shall mean the proprietor of any domestic or international franchise location utilizing the CHOOM brand pursuant to a contractual agreement with the Company.
5. "Website" shall mean the virtual business venue established by the Company using information and communication equipment, such as computers, to provide the Service to Members. The Websites currently operated by the Company include, without limitation, the following, along with mobile applications and websites accessible on Android and iOS platforms through which the Company provides the Service: A. https://www.mychoom.com/ B. Other mobile applications and websites designated and operated by the Company from time to time.
6. "Mobile Application" shall mean an application managed and operated by the Company to deliver the Service to Members through mobile devices, enabling Members to access various features, such as stamp accumulation and benefit tracking.
7. "Content" shall refer to all forms of User Generated Content ("UGC") created or produced directly by Members utilizing the Service and the Company's platform, including, but not limited to, photographs, videos, audio recordings, and text.
8. Any terms used herein that are not explicitly defined in this Article shall have the meanings commonly attributed to them under applicable laws, regulations, and general business practices.

Article 3 (Specification, Notification, and Amendment of Terms)

1. The Company shall clearly display the contents of these Terms of Service, including but not limited to the Company’s trade name, representative’s name, business address (including an address for consumer complaints), telephone number, email address, business registration number, and the Data Protection Officer’s details on the initial service screen of the Website or Service. However, the details of the Terms may be provided via hyperlink.
2. The Company reserves the right to amend these Terms, provided such amendments do not violate applicable laws, including but not limited to the Consumer Protection (Fair Trading) Act, Electronic Transactions Act and Personal Data Protection Act..
3. When amending these Terms, the Company shall prominently announce the effective date and reasons for the amendments alongside the existing Terms on the initial screen of the Service, at least seven (7) days prior to the effective date. However, if such amendments materially or adversely affect Members' rights, the Company shall provide individual notification via email, push notification through the application, or other electronic means at least thirty (30) days prior to the effective date. In such instances, a clear comparison of the Terms before and after the amendment shall be provided for the Members’ convenience.
4. Individual notifications under Paragraph 3 shall be deemed effectively delivered to the Members based upon the most recent contact information (email address, etc.) provided by the Members to the Company.
5. If Members continue to use the Service for thirty (30) days after the effective date of the amended Terms without explicitly expressing rejection, Members shall be deemed to have consented to the amended Terms. Members who do not consent to the amended Terms may terminate their user agreement, thereby exempting themselves from applicability of such amendments.
6. Any matters not stipulated herein, or interpretation of these Terms, shall be governed by applicable laws and regulations, including the Consumer Protection (Fair Trading) Act, Electronic Transactions Act, Personal Data Protection Act, relevant statutes, or general business practices.
7. Amended Terms pursuant to this Article shall, in principle, take effect prospectively from their stated effective date.

Article 4 (Provision and Modification of Services)

1. The Company provides Members with the following Services:
   1. Photography Services
      a. Members may utilize photography services via in-store kiosks and photographic equipment.
      b. Members may immediately review, print, download digitally, and share captured photos through the mobile application.
   2. Customized Photo and Video Production Services
      a. The Company provides Members with customizable content creation options, including various filters, frames, backgrounds, lighting, and stickers.
      b. Members may select and edit their desired customization options for photos and videos through kiosks or the mobile application.
      c. Members shall refrain from infringing upon third-party intellectual property rights when utilizing these services. The Company disclaims liability for Members’ violations of applicable laws in this context.
   3. K-Pop Dance Tutorial and Video Production Services
      a. Members are provided dance tutorials featuring popular and trending K-Pop music and choreography.
      b. Members may record and edit their dance videos following provided tutorials via kiosks.
      c. Members may download and share their dance videos via the mobile application.
   4. Video Production Utilizing Chroma Key and Augmented Reality (AR) Effects
      a. The Company offers video production services incorporating chroma key and AR technology, allowing Members to choose from diverse backgrounds and effects.
      b. Members may select various virtual backgrounds and AR effects via kiosks to create personalized videos.
   5. Artificial Intelligence (AI)-based Video Transformation Services
      a. Members may access AI-powered video transformation services that automatically modify video backgrounds, styles, and moods.
      b. Members may review and download AI-generated content immediately via kiosks and mobile applications.
   6. Real-time QR Code Transmission and Content Download
      a. Captured photos and videos are instantly delivered to Members in QR code format, facilitating real-time downloads to mobile devices.
      b. Members may scan QR codes to store content on the Company’s servers, transfer it to other devices, or manage it via the mobile application.
      c. Content storage is available only through networks (wireless or wired), including mobile internet and LAN.
      d. Content deleted by Members from storage servers is immediately and irreversibly erased.
      e. Members may share stored content; however, the Company reserves the right to restrict or prohibit sharing at its sole discretion in the event of content deemed to be offensive, illegal or inappropriate.
      f. The Company may access and scan Members' content using mechanical algorithms or automated recognition technology (e.g., facial, object, text recognition) to classify, search, extract, or recommend content.
   7. Short-form Video Creation and Social Media Sharing
      a. Members can easily create short-form videos.
      b. Created short-form videos may be conveniently shared across various social media platforms via the mobile application.
   8. Content Sharing via Company-operated Video Platforms
      a. Members may upload and share content on video-sharing platforms operated by the Company.
      b. Content sharing and uploading may be subject to the Company's operational policies and restrictions.
   9. Integrated Service Experience via Mobile Application and Kiosks
      a. Members benefit from an integrated environment through synchronization between mobile applications and kiosks.
      b. Members may conveniently access reservations, shooting options, content downloads, and sharing through the mobile application.
   10. Customized Background Music Selection and Provision
       a. Members may select from diverse background music options for their photo and video content.
       b. Members must comply with copyright and related laws when utilizing background music.
   11. Reservation Services for Stores and Studios
       a. Members can reserve stores and studio facilities for specific dates and times through the mobile application.
       b. Reservation changes and cancellations are subject to the Company's reservation policies and permissible within specified periods.
   12. Premium Membership and Payment-based Services
       a. Members may subscribe to premium memberships and utilize paid services providing additional benefits.
       b. Costs, terms, and conditions of premium services and memberships shall adhere to separately defined Company criteria.
   13. All ancillary services related to the aforementioned items
2. The Company may modify or discontinue all or part of the Services in circumstances involving transition to new services, service discontinuation, cessation of business operations, mergers, spin-offs, business transfers, or significant policy changes. In such cases, the Company shall notify Members of modifications or terminations (including their nature, reasons, and timing) —via the Website or electronic documents in a manner sufficient for Members' awareness at least thirty (30) days prior to the effective date.
3. The Company reserves the right to modify or terminate Services, wholly or partially, due to its operational policies and business considerations. Unless otherwise mandated by applicable laws or individual terms, Members shall not be entitled to compensation arising from such modifications or terminations.

Article 4-1 (Paid Services)

Article 5 (Ownership of and License to Content)

1. All intellectual property rights, including copyrights, in content generated by Members through the Service shall vest exclusively in the respective Member who creates such content.
2. Members hereby grant the Company a non-exclusive, perpetual, worldwide, royalty-free license to use, reproduce, modify, distribute, publicly display, publicly perform, and otherwise exploit Members' content solely for purposes related to the operation, promotion, and marketing of the Service. Members reserve the right to request cessation of such use at any time, and the Company shall promptly discontinue use within a reasonable period following receipt of such request. Until Members expressly request such cessation, Members consent to the retention and use of Members’ content by the Company.
3. Members shall not commercially exploit, including but not limited to processing or reselling, information or materials obtained through the Service without explicit authorization from the Company.
4. The Company reserves the right to remove, relocate, or refuse registration or posting of any content uploaded by Members without prior notice if the Company reasonably determines that such content violates any subparagraph of Article 13(1) hereof.

Article 6 (Content Management)

1. Members shall bear sole responsibility for any losses, liabilities, or disputes arising from content they upload or post within the Service. Members are strictly prohibited from posting content that violates these Terms of Service.
2. The Company may, without prior notice to the Member, delete or relocate content if a correction or removal request is made by competent authorities, including the Personal Data Protection Commission or other relevant public institutions.
3. Members shall not upload, post, transmit, or otherwise disseminate any content falling under any of the following categories. Should the Company determine that any content within the Service falls under these categories, it may immediately remove, relocate, or refuse the registration of such content. Furthermore, the Company may establish and enforce specific guidelines governing content usage, and Members shall adhere strictly to such guidelines when uploading or deleting content:
   1. Content that is false, misleading, derogatory, defamatory, illegal, offensive, harassing, negatively impinges upon the reputation or dignity of the Company, other Members or third parties, or is otherwise objectionable;
   2. Content that violates public order, morals, public interest or societal ethics, or contains links to such material;
   3. Content that encourages illegal copying, hacking, or other unlawful activities;
   4. Content containing commercial advertising for profit without authorization;
   5. Content objectively associated with criminal activities;
   6. Content that infringes upon intellectual property rights, copyrights, or other proprietary rights of the Company, other users, or third parties;
   7. Content created by misappropriating or impersonating another person's identity or personal data, or content that has been unauthorizedly modified or falsified;
   8. Repeated postings of identical content that undermines the intended purpose of posting; or
   9. Other content deemed by the Company as violating applicable laws, regulations, or the Company's operational policies.
4. In cases where third parties assert claims of infringement (including, without limitation, defamation or violation of intellectual property rights) and request removal or suspension of content, the Company may temporarily remove or suspend access to such content pending resolution. In such circumstances, the Company shall reinstate or permanently remove the content in accordance with the outcome of judicial proceedings, settlement agreements, or official determinations by relevant authorities.

Article 7 (Suspension of Services)

1. The Company may temporarily suspend the provision of Services after notifying Members using the methods stipulated in Article 3.3 hereof in cases where reasons for suspension arise. However, if prior notification is not feasible due to force majeure events such as natural disasters, maintenance, inspection, or replacement of information and communication equipment, system failures, communication interruptions, hacking incidents, or other causes beyond the Company's reasonable control, notification may be provided subsequently.
2. The Company shall not be liable for damages incurred by Members due to the temporary suspension of Services caused by reasons specified in paragraph ①, except in cases where such damages result from intentional misconduct or gross negligence by the Company.

Article 7-1 (Management of Member Content upon Service Termination)

Article 8 (Member Registration)

1. Individuals seeking to become Members (hereinafter "Applicants") must complete the membership registration form provided by the Company and indicate their consent to these Terms. The Company may request identity verification through specialized agencies, depending on the applicant type and service category.
2. Our CHOOM booths, our website and our services are not intended for persons under the age of 14 years,and we do not knowingly collect data relating to children unless they are accompanied by a parent or guardian at our booths, or are accessing our website and our services with the consent of a parent or guardian..
3. The Company shall register Applicants as Members unless they meet any of the following disqualifying criteria. The Company shall promptly notify Applicants of the reason if their membership application is rejected or deferred:
   1. Provision of clearly false, incomplete, or erroneous information in the membership application.
   2. Failure or inability to verify the identity of the Applicant through identity verification procedures.
   3. Submission of information identical to that of an existing Member.
   4. Intention to use the Service improperly, excessively, or for profit beyond the stated purpose of these Terms.
   5. Technical infeasibility of registering the Applicant as a Member, or anticipated substantial disruption to site operations or management.
4. Membership shall become effective upon receipt of the Company’s acceptance by the Applicant.
5. Members may view and modify their personal data at any time. However, certain information necessary for Service management, such as nicknames, cannot be modified.
6. Members must promptly update their information upon any change thereof. The Company is not liable for damages resulting from Members’ failure to update their information.

Article 9 (Membership Withdrawal and Revocation)

1. Members may request withdrawal from the Service at any time. Upon receipt of a withdrawal request, the Company shall immediately process the request. Unused benefits at the time of withdrawal are deemed voluntarily forfeited and are immediately terminated.
2. If a Member’s account remains dormant (as defined in Article 10) and the Member does not request reactivation by logging in within five years, the Company may terminate the Member’s account.
3. The Company may restrict or revoke membership if the Member:
   1. Violates conditions stipulated in Article 6(2) for refusal of service provision.
   2. Provides false information or misappropriates another person’s information.
   3. Fails to meet financial obligations related to the use of the site or Service.
   4. Engages in activities that infringe upon the rights, reputation, or legitimate interests of the Company, other Members, or third parties, or violates laws or public morality.
   5. Disrupts other users’ site or Service usage or misappropriates their information.
   6. Attempts or succeeds in obstructing the Company’s smooth Service provision.
   7. Causes communication issues due to incorrect or outdated personal data despite the Company’s reasonable efforts.
   8. Violates Members’ obligations as stipulated in Article 14.
   9. Violates these Terms, the Company’s usage policies, or engages in activities contravening laws and public order.
4. The Company may impose graduated membership restrictions (warnings, temporary suspension, permanent suspension, etc.).
5. The Company may revoke membership if identical violations recur more than twice or are not corrected within 30 days following notification of the restriction.
6. Members bear sole responsibility for damages resulting from account termination due to withdrawal or revocation unless attributable to the Company.
7. Members may appeal restrictions or revocations under procedures set by the Company. The Company may reinstate Service usage upon determining that the Member's appeal is justified.

Article 10 (Management of Dormant Accounts)

1. The Company classifies accounts as dormant if Members do not access the Service for two consecutive years and may limit or terminate Service access.
2. Members classified as dormant are barred from all Services and must complete separate verification procedures to restore full account activity.
3. The Company shall notify Members at least 30 days prior to dormant account classification via SMS notification, or equivalent communication methods.
4. The Company stores the personal data of dormant accounts separately.
5. The Company permanently deletes personal data if a dormant Member fails to log in and request account reactivation within three years after becoming dormant.
6. Benefits provided prior to dormancy automatically expire upon their designated expiration date and cannot be reinstated. Members may not seek compensation from the Company for expired benefits.

Article 11 (Notifications to Members)

1. When providing notifications to Members, the Company may deliver such notifications via the email address previously agreed upon and designated by Members, push notifications within the mobile application, SMS alert messages, or other electronic means.
2. For notifications intended for an unspecified number of Members, the Company may substitute individual notifications by posting such notifications on the Company’s notice board for at least one week. However, individual notifications shall be provided for matters that materially affect individual Members’ transactions.

Article 12 (Protection of Personal Data)

1. The Company shall collect the minimum personal data necessary within the scope required to provide the Service.
2. When collecting and using personal data, the Company shall inform Members of the purpose of such collection and use and shall obtain Members’ explicit consent.
3. The Company shall not use collected personal data for any purpose other than the original collection purpose. In the event of an additional purpose arising or if information must be provided to third parties, the Company shall inform Members and obtain their explicit consent at the time of such use or provision, unless otherwise stipulated by applicable laws and regulations.
4. In cases requiring Member consent as described in Paragraph ②, the Company shall specify or notify in advance matters required under Part 4 of the Personal Data Protection Act. , including but not limited to the identity of the Data Protection Officer (affiliation, name, phone number, and contact details), purposes of collection and use of information, and details concerning provision to third parties (recipients, purposes, and categories of information provided). Members may withdraw their consent at any time.
5. Members have the right to request inspection and correction of errors in their personal data held by the Company at any time, and the Company shall promptly take necessary actions without delay. The Company shall not use such personal data until the error has been corrected upon Member request.
6. To safeguard personal data, the Company shall limit the number of personnel handling Members’ personal data to the minimum necessary. The Company shall bear responsibility for damages incurred by Members resulting from the loss, theft, leakage, unauthorized third-party disclosure, or unauthorized alteration of personal data. However, the Company shall not bear liability in the absence of intentional misconduct or negligence by the Company.
7. The Company or third parties receiving personal data from the Company shall promptly destroy such information when the purpose of collection or provision has been fulfilled.
8. The Company shall not preset consent fields related to the collection, use, or provision of personal data. Additionally, the Company shall explicitly state services that may be restricted upon Members’ refusal to consent to the collection, use, or provision of personal data, and shall not refuse or restrict membership or service provision solely on the grounds of refusal to consent to the collection, use, or provision of non-essential personal data.

Article 12-1 (Cross-Border Transfer of Personal Data)

Article 13 (Obligations of the Company)

1. The Company shall not engage in activities prohibited by laws and regulations or contrary to public order and morals. The Company shall make diligent efforts to provide the Service continuously and reliably in accordance with these Terms.
2. The Company shall maintain adequate security systems to protect Members' personal data (including credit information) to ensure safe internet Service usage. The Company shall publicly disclose and adhere to its Privacy Policy.
3. The Company shall diligently address legitimate opinions or complaints raised by Members. The Company shall communicate to Members the processing procedures and outcomes regarding their submitted opinions or complaints.

Article 14 (Member Responsibilities Regarding ID and Password)

1. Except as provided in Article 10, Members bear sole responsibility for managing their IDs and passwords.
2. Members shall not permit third parties to use their IDs or passwords.
3. If a Member becomes aware of the theft or unauthorized use of their ID or password by a third party, they must immediately notify the Company and follow any instructions provided by the Company.

Article 15 (Obligations of Members)

1. In utilizing the Services provided by the Company, Members shall not engage in any of the following activities:
   1. Providing false information during membership registration or updates.
   2. Unauthorized use of another Member’s ID and password to improperly access the Service.
   3. Unauthorized use of another person's payment information, such as bank account numbers or credit card details, to access paid Services.
   4. Modifying information posted on the Service or reproducing, publishing, broadcasting, or providing information obtained from the Service to third parties for commercial or non-commercial purposes without prior consent from the Company.
   5. Transmitting or posting unauthorized information (including computer programs) on the Service.
   6. Transmitting or posting information prohibited under applicable laws, including the Personal Data Protection Act and Protection from Online Falsehoods and Manipulation Act.
   7. Infringing upon intellectual property rights, including copyrights, of the Company or third parties.
   8. Damaging the reputation or interfering with the business operations of the Company or third parties.
   9. Posting, disclosing, or disseminating through the Service any materials harmful to minors as defined by the Children and Young Persons Act, or any obscene, violent, or morally offensive messages, images, sounds, or other content contrary to public order and morals.
   10. Using the Service for commercial purposes, or selling, sharing, or transferring IDs without the Company’s explicit consent.
   11. Impersonating or falsely representing oneself as a Company employee, Service administrator, or another individual when posting content or sending emails.
   12. Posting or sending via email any materials containing software viruses or other computer codes, files, or programs designed to disrupt, damage, or interfere with normal software, hardware, or telecommunications equipment operations.
   13. Disrupting other Members’ use of the Service through activities such as stalking, verbal abuse, or excessive posting in chat rooms.
   14. Collecting, storing, or disclosing other Members’ personal data without consent.
   15. Engaging in advertising or promotional activities targeting an unspecified number of Members or sending spam emails using the Service for commercial purposes.
   16. Altering, reverse-engineering, decompiling, or disassembling software provided by the Company.
   17. Violating applicable laws, these Terms, or any other Service guidelines or regulations established by the Company.
   18. Engaging in other illegal or improper activities.
2. Members shall comply with applicable laws, these Terms, user guides, and other notifications related to the Service provided by the Company, and must refrain from engaging in any activities that interfere with the Company’s operations or violate the aforementioned requirements.

Article 16 (Scope and Claims of Damages)

1. If a Member breaches these Terms and causes damage to the Company, the Member responsible for the breach shall indemnify the Company for all resulting damages and legal costs.
2. If the Company is subjected to claims, litigation, or other legal actions by a third party due to a Member's unlawful acts or violations of these Terms in connection with their use of the Service, the Member responsible shall defend and indemnify the Company at their own expense. Should the Company fail to be fully indemnified, the Member shall be liable to compensate the Company for any damages and legal costs thereby incurred.

Article 17 (Exclusion of Liability)

1. The Company shall not be liable for damages incurred by Members resulting from the Company's inability to provide Services under the following circumstances:
   1. Force majeure events such as natural disasters or comparable unavoidable events.
   2. Planned suspension of Services announced in advance, including system improvements or equipment expansion necessary for efficient Service provision.
   3. Service disruptions attributable to the Member’s fault or negligence.
   4. Interruptions or failures attributable to mobile telecommunication providers or supplementary communication service providers that supply dedicated lines or telecommunication networks to the Company.
   5. Damages resulting from unlawful third-party access to or usage of the Company’s servers.
   6. Damages resulting from third-party interference with transmissions to or from the Company’s servers.
   7. Damages resulting from malicious software transmitted or disseminated by third parties.
   8. Other causes not resulting from the intentional misconduct or negligence of the Company.
2. The Company disclaims liability for damages arising from information or materials obtained through the Service, as well as any profit or loss Members anticipate or realize from Service usage.
3. The Company shall not be liable for any consequential or commercial damages incurred by Members due to Service disruptions.
4. The Company disclaims liability for the content of materials posted or transmitted by Members.
5. Except under special circumstances, the Company disclaims liability for damages arising from transactions or exchanges of opinions between Members through the Service, or damages resulting from Members’ reliance on content posted by third parties on the Service.
6. The Company shall not be liable for any transactions conducted directly between Members or between Members and third parties via the Service.
7. The Company disclaims all liability associated with Services provided free of charge, unless otherwise explicitly stipulated by applicable law.
8. The Company shall not be liable for any damages incurred by Members due to the suspension or restriction of Service usage in accordance with Article 7 (Suspension of Services).
9. Unauthorized sale or transfer of IDs or Member rights to third parties may result in revocation of membership, civil claims, or criminal complaints. The Member conducting such unauthorized transfers shall be solely liable for all resulting damages.
10. Members shall bear responsibility for damages resulting from failure to receive notifications due to the use of non-verifiable email IDs or failure to update contact information.
11. In cases where the provision of Services is delayed or becomes impossible due to partner companies’ circumstances, the Company shall follow the respective partner’s policies, to which Members hereby consent.

Article 18 (Ownership and Restrictions on Use of Copyright)

1. Intellectual property rights, including copyrights, for works created by the Company shall remain exclusively vested in the Company.
2. Members shall not reproduce, transmit, publish, distribute, broadcast, or otherwise commercially exploit or allow third-party use of information obtained through the Service that is owned by the Company, without the Company's prior consent.
3. If the Company uses copyrighted material owned by a Member pursuant to mutual agreement, the Company shall notify the Member accordingly.

Article 19 (Dispute Resolution)

1. Any dispute arising out of or in connection with these Terms, including any question regarding its existence, validity or termination, shall be referred to and finally resolved by arbitration administered by the Singapore International Arbitration Centre (“SIAC”) in accordance with the Arbitration Rules of the Singapore International Arbitration Centre (“SIAC Rules”) for the time being in force, which rules are deemed to be incorporated by reference in this article.
2. The seat of the arbitration shall be Singapore.*
3. The Tribunal shall consist of one (1) arbitrator.^
4. The language of the arbitration shall be English.
5. The law governing this arbitration agreement shall be Singapore law. #
6. Matters not explicitly stated in these Terms shall be governed by the Consumer Protection (Fair Trading) Act, Electronic Transactions Act and Personal Data Protection Act., and other relevant laws, regulations, or domestic and international standard terms and conditions.

These Terms shall become effective on November, 2025.